(HOLLYWOOD PRESS CORPS) — Los Angeles, California – October 11, 2024 –Rapper-singer CAMO, hailing from South Korea, has released her highly anticipated mixtape Yours Truly on all digital streaming platforms. Following the success of her critically acclaimed debut album Pressure Makes Diamonds, being featured on Billboard’s “The 25 Best K-Pop Albums of 2023”, she is rapidly making a name for herself globally while pushing the boundaries of hip-hop and pop.
Yours Truly marks a bold new chapter in CAMO’s career, showcasing her versatility as she moves beyond her trap-heavy roots to explore genres like pop, drum & bass, and electronic. The mixtape’s focus track, “K-PACK”, is a powerful anthem where she delivers sharp lyrics and a bold attitude. The pre-released track “Only You,” featuring Leellamarz offers a playful twist on the classic JYP anthem by legendary K-Pop heartthrob RAIN. This light-hearted, bouncy love ballad showcases her lush melodies and pocket-hitting rap flow. The mixtape also explores more laid-back, emotional-toned tracks like “Waterfalls”, “Wings” and “You Know” embracing acoustic elements and emotional depth. In contrast, fiery verses and hard-hitting beats dominate songs like “Round & Round”, “Don’t Text Me,” “Wish” and “Butterflies.” The project features an impressive list of collaborators, with major names in Korean hip-hop like BIG NAUGHTY, pH-1, GIRIBOY and CHANGMO.
LISTEN TO THE MIXTAPEYOURS TRULY BY CAMO
To accompany the mixtape, CAMO also unveiled a music video for “K-PACK.” The video features South Korean model and comedian, Hong Jin-kyung, known for her role as a host on the hit reality dating show Singles’ Inferno, making a special appearance in the music video with her THE KIMCHIbrand. Set in a kimchi factory, the two engage in what appears to be a secretive exchange of spices.
After CAMO showcased her undeniable talent in the breakout hit “Life is Wet” featuring H1GHR Music’s JMIN, fans knew she was on the rise. Garnering nearly 25 million views, the track brought her into the spotlight, with collaborations like “Wifey” alongside Korean rap icon Simon Dominic, further solidifying her status as one of the rising stars in South Korea’s hip-hop scene. With her debut album, Pressure Makes Diamonds,which amassed over 40 million streams worldwide, she brought her signature charisma and fearless energy to this new release. CAMO’s latest release – Yours Truly – showcases significant growth as an artist, moving away from her signature trap-heavy mold and into new sonic territories, evolving her rap-sung flow into a pop-leaning tour de force.
“Yours Truly” Tracklist
Photo courtesy of 502 Records
CAMO is a Seoul-based singer/songwriter/rapper rapidly ascending to the top of South Korea’s music hierarchy. As one of the foremost up-and-corners in Asia and across the globe, CAMO’s independence alongside her label 502 continues to shine as she embarks on her career. Her new music project Yours Truly is EMPIRE’s first project with a Korean-based artist, echoing her global appeal via one of the world’s largest independent distributors and publishers. Growing up in Hong Kong, CAMO was engrossed by Western popular culture at an early age. After dropping out of law school to embark on her musical journey, the now 26-year-old star has found a range of success for her one-of-a-kind tonality, radiating persona, and ruminative wordplay. Her breakout hit,“Life is Wet,” featuring H1GHR Music signee JMIN has accumulated nearly 25 million views. She then went on to collaborate with Korean rap heartthrob and AOMG mainstay Simon Dominic for her single“Wifey” which arrived alongside her Fragile EP in 2021. She followed up that EP – a Korean favorite – with Pressure Makes Diamonds, rapidly ascending the global chain of Korean hitmakers as she saw her debut album be incorporate on Billboard’s“The 25 Best K-Pop Albums of 2023” list, one of only two debut projects listed – the other being Kakao-backed supergroup IVE. Her songs, alongside her music videos, continue to collect millions of monthly streams and views from fans around the globe. CAMO has since taken the world by storm with worldwide performances – racking up a significant following across Asia and slowly accumulating a following in the West. In early 2024, she embarked on a six-city Europe tour and is currently prepping for her largest solo show to date in Seoul, South Korea at Yes 24 Live hall. Her first major U.S. tour is expected for Q1/Q2 2025.CONNECT WITH CAMO: X | INSTAGRAM | TIKTOK| YOUTUBE | SPOTIFY