Who says you can’t wear white after Labor Day? For the fourth year in a row, treats! hosted a luxurious all-white dress code party in Malibu with a beautiful background of the Pacific Ocean, celebrating people in fields of art, fashion, music and entertainment.
While the party started out with a chill Malibu vibe, it soon picked up as the DJ started spinning and guests began to arrive. Everyone enjoyed cold beers and a variety of other drinks out of their iconic Stella Artois chalices. Early arrivals included “WAGS” star Nicole Williams and beau Larry English and Nick Simmons, who enjoyed the stunning view of the Malibu coast. Many known models like Tika Camaj arrived wearing Indah dresses and For Love & Lemons in the trend of lace and bell sleeves in white and ivory. Most models were in bright white lace and stood out significantly. British fashion designer Julia Clancey wore a stunning and statement-making dress and head piece emblazoned with fine jewels and crystals.
Sofia Richie got into the theme of the event wearing a white t-shirt dress with the word “white” on the back, paired with white high tops and sunglasses. It was an edgy street style look that fitted with the relaxed vibe of the beach side event. She attended with a male friend and was seen reading a copy of treats! Magazine and enjoying the beautiful grounds of the stunning property.
Later on in the evening, Brody Jenner and Frankie Delgado, strolled in and joked around enjoying the laid back pool vibes and stunning view. Absolute Elyx also served up Moscow mules to the thirsty guests including Steve Shaw, treats! Editor and founder, who was entertaining friends and guests including pal Spencer Garratt and Singer Matt Bellamy (MUSE) and his girlfriend, model Elle Evans. Foster The People’s Mark Foster got in the party spirit and playfully photo bombed some of guests!
Treats! Magazine is known for its glitzy events and always attracting a beautiful fun loving crowd. Treats! Magazine is an artistic magazine released quarterly that celebrates the natural beauty of women in a sensual, sophisticated and unique way.
Treats! partners world-class renowned photographers with some of the most captivating models to create images that are not only beautiful, but provide both the subject and photographer with a place they can be free to truly express themselves in a stylish, uncensored and unrestricted way. The new issue of treats! includes; Bryana Holly (shot by David Bellemere), Joanna Krupa (Steve Shaw), Sanda Kubicka (Justin Macala), Kathryn Eisman (Steve Shaw), Hunter McGrady (James Macari), Sarah McDaniel (Robert Voltaire), Ireland Baldwin (Arthur Belebeau) and cover model The Fat Jewish (Tony Kelly). The current issue is on newsstands and available for order at www.treatsmagazine.com
Heather Verran is a top fashion designer currently living in New York City. Her designs for Shape magazine are slick, inspired and full of energy. Heather has created innovative products for Gap, American Eagle, Nordstrom and New Balance, just to name a few. The Hollywood Press Corps had an exclusive opportunity to interview Heather and ask her a few questions about fashion design.
Why did you decide to become a fashion designer?
I decided to become a fashion designer to see if I could merge the world of art, movement and design with clothing. To make clothes was always second nature.
I learned couture sewing techniques from my mom and my grandmother. We made nearly all of our own clothes, and the scraps were used to make outfits for the dolls that my grandfather carved for me. He would also build the garment racks for my “runway” shows.
What is your favorite part about being a fashion designer?
It always means a lot to see my vision out there in the world when someone casually walks by me wearing a look that I designed. In addition, there are other favorite moments such as: seeing the creative process unfold into a collection, the energy and buzz of the sample room, and I love to draw.
What did you think when you were asked to design a collection for the Shape magazine brand?
I thought, wow, this is an integrated strategic partnership that connects two leaders in their specialized categories to create a unique and energetic opportunity for women.
Shape magazine is such a powerful brand, with 11 million readers and they engage millions more to look, feel, and be amazing.
Apparel Bridge, the licensee has been making active apparel globally for the past 35 years and is a family-owned, world leader in one-stop manufacturing with a unique vertical model. They have been manufacturing apparel for the world’s largest retailers for 35 years, producing more than 400 million garments. They control all production steps to avoid the middleman, with no extra layers in the process. They employ a top team of scientists think about performance of a fabric before it is even created which gives me the ability to create fabrics that no one has ever seen before. Apparel Bridge is eco-friendly and fair-trade practices add value to clients worldwide which is very important to be.
It sounded like the perfect opportunity for me as I completely align with Shape magazine’s mission to exercise your right to be beautiful. The clothing gives them an opportunity to feel beautiful while doing so. The partnership gives me the ability to work towards the future of performance clothing at a price that is inclusive to most women.
What were your inspirations for the designs you created for the shoot?
The Fall collection that I am shooting today was inspired by a hike that I took last summer. The heat had peaked and along the path were these beautiful granite cliffs. I used a photo of one to create a print for the first collection. The palette was chosen from photo, the deep blue lines, the rust and the shots of silver. I chose fabrics that had a similar texture and feel.
Later that day, as the sun was setting, the fireflies came out. This inspired the second collection. I designed a print that was from a photo of them bouncing in the woods and added thermochromic technology to the fabric. Thermochromic is when the print disappears when exposed to heat and sunlight, just like how you never see fireflies in daylight.
The third collection, I was watching women train for a marathon back home in NYC. The cool greys and textures of the city I found to be stunning, albeit in a hi tech and cool way.
How did you select the materials you used?
I selected the materials by what emulated the texture, surfaces and color of my inspiration- rocks, fireflies, the streets. The other main consideration is the handfeel of all materials, making sure everything is soft and comfortable.
Were the materials difficult to work with?
No. I carefully select and create the materials that I know have the correct properties to function, fit and wear well. I have been trained by the best chemists and fabric experts from all over the world. At Shape (Apparel Bridge) I have an amazing group of scientists and fabric experts always excited to develop what ever I dream up.
What was it like working with Shape magazine ?
They are an amazing group to work with. We are a great collaborative team all in alignment to bring forth the Shape active wear brand to a sophisticated, functional, fashion forward brand at an attainable price point.
What do you think of yoga pants? Gym wear?
I love seeing the evolution from how basic and plain yoga pants used to be all black and one or two silouhettes to how stylish and fun they are today. Performance fabrics, techniques, seaming, and prints have changed the game. The moment for gym wear as a part of everyday is now. I don’t see that changing. They flatter any woman and are so comfortable.
What are your plans for the future?
I plan to continue doing what I am doing, the opportunities are endless here as we have just started.
Fashion is an individual’s self expression. When someone creates a uniques look that everyone loves and wants to emulate, it becomes fashion. There is a collective consciousness about what appeals to us at any given time.
Fashion comes from all walks of life.
How do you stay up to date regarding fashion?
I live in NYC, and it is all around me. With active wear, it is less about the runway that it is about beauty, well being and performance. I look at music,emerging artists, nature and fashion.
How do you prepare for a photo shoot?
I take the original inspiration from the collection, and build a narrative around it. It is usually focused around one activity, such as rock climbing, running, tennis, skiing, etc.
I cast the model that is on brand for the magazine, who is upbeat and happy, fit, not skinny, athletic and naturally beautiful.
I select the appropriate photographer, one who best fits the overarching theme and trend. I review with them the location and give the art direction so they can prepare the set or the lighting.
After the crew has been selected I create a shot list with the outfit, shoes, hair and makeup for each look.
The Hollywood Press Corps recently got a chance to interview Brooklyn-based Future Wave band, The Fantastic Plastics. They just dropped a new single and they’re calling it , “We are Obsolete.” The track is just one cut from their forthcoming full-length album, Devolver.
1. What is the concept of The Fantastic Plastics?
We are from the present time that the people of the 1950s / 1960s envisioned when they dreamed of the 21st century. People 50 years ago had such optimism for the future. They thought the future would be a panacea as opposed to the dystopia it has become. We are from that optimistic future, that alternate dimension, transported here and now that we are here we will make it all better.
2. What are your influences?
We are equally influenced by music, books and movies. Most of our influences do not exist in this dimension. However, since arriving, we have found inspiration in Gary Numan, DEVO, Kraftwerk, B-52s, and The Ventures to name a few bands. From the literary world, we are mostly inspired by William Gibson’s Nuromancer trilogy and George Orwell’s Nineteen Eighty Four. When it comes to film we take fashion inspiration from Barbarella, 2001 A Space Odyssey, THX-1138 and many more from the genre.
3. Have you ever been to Japan/do you know any words in Japanese?
We have not been to Japan, but it is our goal to get there soon. They seem to be the closest society to that optimistic future we spoke of; especially in fashion and design. Of course we know the phrase: domo arigato Mr Roboto.
4. If you could be any instrument what would it be?
The “Holophoner” from Futurama.
5. What is something that would surprise people to know about you?
Trans-dimensional travel has caused us to constantly crave something you people call a “Cheez-It.”
6. What are your thoughts on New York City fashion?
We love that NYC fashion is such a mix and that you can express your creativity and personality through fashion without judgment. However, on the other hand, this is also a very corporate city, with a larger number of people who feel the need to conform in that world. This is why people from other cities equate New Yorkers with always wearing black. We are just hoping to influence more people to wear silver futuristic space suits on a daily basis.
7. What does “gentrification” mean to you?
Supposedly it means progress but we find that hard to believe. They destroy and tear down old buildings that have stood in some cases over 100 years and replace them with cheaply made glass boxes. We’d like to see self-sustaining architecture. Buildings covered in solar panels with garden rooftops meant to last hundreds of years and off the grid completely. That would be progress.
8. Can you tell us about an interesting experience on the New York City subway?
We could tell you many, but most are x rated and or involve things that would turn your stomach. We once did a photo shoot on the subway for our “Outsiders” EP that involved us wearing some huge furry neon insect masks and silver space outfits. We were amazed that nearly no one batted an eye or gave us a second glance. That right there says a lot about New Yorkers and NYC Fashion.
9. What was the last book that you read?
UBIK by Philip K. Dick. It is a trip to read. We read somewhere that Michel Gondry was trying to adapt it into a movie. Fingers crossed.
10. Do you have any words of wisdom for your fans?
Keep Moving Forward
This was such a fortunate experience to interview the Fantastic Plastics! Stayed tuned to the Hollwood Press Corps for future announcements regarding the upcoming album, Devolver.